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NATIONAL PROGRAMME SUPPORTS WITH SMART MARKETING

Investment Innovation Fund

The Investment Innovation Fund was a pilot programme which was run across 31 Local Enterprise Office in 2018. We were proud and delighted to be selected as the training and mentoring providers for the Mid-West Region. It was an honour to work with Irish companies with such potential. The fund was available to Local Enterprise Office Clients who required a short term investment to implement their innovation plans. The programme included one to one mentoring and training to assist the companies to get “Investor Ready”. At the conclusion of the programme the companies made a formal pitch to an Investor Panel to potentially secure a LEO Grant investment of €25K to fund their innovation.

Irelands Best Young Entrepreneur

  • Entrepreneurial Traits and characteristics
  • Business  Strategy development
  • Value Proposition Preparation- what does it mean, defining your value proposition 
  • Market segmentation and target marketing
  • Market Opportunity assessment
  • Route to market
  • Risk Assessment
  • KPI’s and Performance Measurement 
  • Financial planning
  • Sources of finance
  • Investor Proposal – how to write an investor proposal, how to prepare and deliver the perfect pitch

Professional Programme for Festival and Event Organisers

The programme was run as a pilot training programme on behalf of the Local Enterprise Office Limerick and the Culture and Arts Office of Limerick City and County Council. The aim of the programme was to support the strategic development and sustainability of festivals and events in Limerick.

  • Festival and Event Planning
  • Festival and Event Governance and Best practice
  • Strategic development commercialisation of your Festival and Event
  • Marketing and Promotion your Festival and Event
  • Funding your Festival and Event
  • Evaluation and KPI’s
  • Grant and funding applications and preparation
  • One to one mentoring is included for all participants

Management Development Programmes

This 10 week programme can be delivered to include one to one mentoring. It is ideal for a business who is at the growing stage of it’s life cycle. Modules include:

  • Business planning
  • Financial Planning
  • Marketing strategy development
  • Building a team
  • Personal development
  • Time management
  • Managing the balance of work life balance

Women in Business Programme

This 10 week programme female only programme can be delivered to include one to one mentoring. It is ideal for a business who is at the growing stage of it’s life cycle. Module include;

  • Business planning
  • Financial Planning
  • Marketing strategy development
  • Building a team
  • Personal development
  • Time management
  • Managing the balance of work life balance

Accelerate Driving Your Business Forward 

The overall aim of this programme is to provide owners and managers with the management, leadership, business skills and knowledge to achieve sustainability and growth in their business. The programme helps companies to effectively address their business challenges and improve and develop their business offering.

Smart Marketing Limited has been on the original panel of trainers across the Island of Ireland and have worked with a number of Local Enterprise Offices to deliver this programme since.

This 7 module programme will help business promoters to:

  • Gain an understanding of why they are in business and where the business is going.
  • Market their business effectively.
  • Strive for continuous improvement.
  • Develop themselves and their entrepreneurial capabilities.
  • Improve their sales and sales techniques.
  • Mange the finances.
  • Establish their business needs and develop a pathway to address these.

Mentoring – Each participant will be allocated a mentor as part of the programme.

Don’t see what you want here why not contact us to work with you? Create your own pilot programme with Smart Marketing Limited!